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With email marketing you only need a split second to grab the recipient’s attention, so for any successful campaign it is essential that creative is clear, concise and visually stimulating.

There are a number of aspects that need to be taken into consideration when developing a piece of artwork. Just because it looks nice doesn’t always mean that it will generate a good response rate.

To create a truly effective campaign you need to consider a variety of factors:

• The strength of the headline and the way it is presented
• The creativity of the concept
• The use of colours and how they affect the recipient’s emotional state
• The language used in the copy and how it is presented
• The layout and flow of information

At The Bureau we have perfected the art of engaging prospects by creating emails with huge impact.

We then convert this interest into qualified business leads so you can turn them into quality appointments.