Connecting with changing markets
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Finding a successful formula for an email campaign requires a range of specialist skills
Tracking
One of the best things about email marketing is the fact that we have the ability to track emails giving us insight into buyer behaviour and peoples interests.
So what does tracking tell us?
- Open rates
- Click through rates
- Who’s read your email
- Who hasn’t read it
- Who likes your proposition
- Who loves your proposition
This powerful tool gives us the ability to analyse campaign performance and provides us with the information required to improve response rates and maximise results.
